Services

Brand Positioning/

Brand Purpose

Places your brand’s vision and offerings in the context of consumer, culture and competition. It is the roadmap that gives your brand a distinct direction so that you have more control over consumer perception of your brand. It also helps build brand equity.

Go-To-Market Strategy

Helps your brand make an impactful entry in the market by defining your brand’s value proposition, target audience and communication channels that give it a competitive advantage. 

​

Content Strategy

Helps your brand be visible and relevant in consumers’ lives by embedding your content in their context. Involves a thorough understanding of consumer journeys to make sure the brand is relevant at the right moment with the right messaging. Helps build consistency in communication and brand image. 

Creative and communication Strategy

Answers the “who”, “why” and “where” of your marketing campaign: What consumer insight and messaging would strike a chord with your audience? What are some ideas or channels to reach your consumers? How does the campaign idea travel across media and channels?

Culture Decode

Decodes the cultural undercurrents that form the context to your brand, organization or initiative. Be it through immersive ethnographies, or secondary desk research that unearths the shifts or tensions in culture, a pulse on culture helps brands gain thought leadership and builds a nuanced understanding of consumer behaviour. 

Bespoke strategy solutions

The success of strategy depends on sound creative and marketing execution. Depending on your specific requirements, I can team up with the right mix of designers, copywriters, artists, researchers, and other strategists to make sure that your vision for your brand sees the light of day. 

​